IgnitionOne’s new report covering trends across digital marketing reveals positive growth for digital marketing in Q1 2014. Search and programmatic display experienced an increase in spend QoQ, while mobile normalized and search engine market share steadied.
Key findings within the report include:
2014 starts with a positive Q1 for Search – Compared with a robust holiday shopping season, US search saw advertising spend up 8% Quarter over Quarter (QoQ) in Q1. Search spend was also up 8% when compared to Q1 in 2013.
Mobile device growth continues to normalize – US spending growth Year over Year (YoY) for tablets is up 79% while smartphones spend is up 107%. The slower growth rate is due to normalization as YoY growth is now off the larger base that resulted from the 300%+ rate of past quarters.
Engine Market Share Remains Steady – The Yahoo!/ Bing Network held on to its US search market share in Q1, with 22.9% of spend vs. Google’s 77.1%, barely up from last quarter’s 22.7%.
Programmatic Display Trends – Q1 saw a seasonal QoQ decrease in programmatic display KPIs for Retail marketers. The travel vertical saw growth, where programmatic display spend increased 3% QoQ, yielding a 25% increase in clicks and a 49% increase in impressions.
“Mobile device traffic is still sizzling, but has begun to stabilize when compared to past quarters,” said Roger Barnette, President of IgnitionOne. “What we are seeing now is increases in efficiencies, especially within the Yahoo!/Bing network where marketers have ability to control and optimize their mobile advertising to a greater degree.”
IgnitionOne is excited to announce a couple of new updates to its Facebook offering:
Added support of Page post link ads within News Feed through Facebook Exchange (FBX)
Gave marketers the ability to serve consumers a personalized News Feed ad that aligns with their interests with a Dynamic Creative functionality within the Digital Marketing Suite (DMS)
These updates to the DMS give marketers even more ways to reach consumers by leveraging high-profile ad units and displaying relevant messages by using creative that shows products they have engaged with or demonstrated interest in.
Marketers are now able to:
Apply predictive portfolio optimization with News Feed ads using SPOT®
Create custom Facebook Page posts and News Feed ads within the DMS
Customize the creative unit with dynamic insertion of product images, names, descriptions, and pricing
Provide organic advertising opportunities by integrating social features (Like, Share, Comment) with display targeted ads
Facebook News Feed ad support is backed by IgnitionOne’s powerful media optimization and DSP capabilities, a part of the integrated DMS, which helps marketers spend smarter, work easier and improve performance. These solutions help marketers manage and optimize paid and natural search, display and Facebook advertising, supported by cross-channel attribution alongside site optimization capabilities that present the right message at the right time to website visitors.
IgnitionOne is a Facebook Preferred Marketing Developer (PMD) for Ads.
Facebook® is a registered trademark of Facebook Inc.
IgnitionOne today announced that it has completed the acquisition of Knotice, a leading digital marketing technology and industry-recognized company. With this acquisition, IgnitionOne will provide one of the industry’s most comprehensive and integrated digital marketing technology stacks, by adding a leading data management platform (DMP) and email-based Marketing Automation (ESP) capabilities to its Digital Marketing Suite (DMS).
Knotice’s cloud-based data management (DMP), actionable analytics, and digital messaging solutions provide:
Data Consolidation: Collects, stores and makes readily available, customer data across disparate platforms and touch points
Data Fidelity: Automatically enriches individual data profiles
Email CRM (ESP): Complete email marketing system to reach the right customers at the right time based on these enriched profiles
Mobile: Robust mobile data intake, advanced SMS and mobile web combine for greater reach and understanding of consumers on mobile
Cross-Device Clarity: 1st-party data ties to cross-channel activity, allowing consistency and relevance across touch points and devices used
This is an exciting day for the IgnitionOne team and we welcome the newest members to our family!
It’s time for another episode of Digital Marketing Speaks – IgnitionOne’s video series where our outspoken CEO meets with equally outspoken industry luminaries to delve into the latest trend and issues.
In episode 2.3, IgnitionOne CEO, Will Margiloff, continues his discussion with Dave Morgan, CEO and Founder of Simulmedia. In this third episode of the interview Will and Dave discuss how brand marketers currently use video advertising and how they can find the most value.
More in this interview to come as well as other big industry names, so tune in. If you would like to be included in this series or if you would like to nominate someone, contact us at firstname.lastname@example.org.
So Facebook made the news again this week, this time by buying Whatsapp. A lot of people are now questioning whether we’re going to start seeing big changes on the platform and, of course, advertising across Whatsapp (and we all know how we don’t like change!)
From a marketer’s point of view Facebook advertising can produce some of the best return on investment compared to standard display advertising. The main reason for this is because Facebook is able to send highly targeted messages. As a company they know an awful lot about us, after all it’s the place we store the most information about ourselves – more than we probably even realise.
With Valentine’s Day two weeks ago, many of my friends have been posting about engagements, marriages or babies (I must be getting to ‘that age’ as they say) It made me think – what would happen if Facebook no longer existed or crashed? What would I really be missing out on?
My Cloud Storage – I inadvertently use Facebook as cloud based storage for my photos and videos, lots of them aren’t backed up anywhere else – which is probably just bad planning on my part but it’s still an interesting point. How many other people store their memories on social media!?
My Calendar – I would miss everyone’s birthdays without Facebook’s reminders. It is a very useful tool for us forgetful types. It allows for secret birthday parties, planning of holidays (with links to cheap flight pages and train times) and various reminders for events you may or may not want to be seen dead at.
My preferred form of Communication – which includes stalking. Facebook is renowned for it and don’t pretend you haven’t done it at least once. Whether you’re checking what your old crush is up to now or sending a ‘we should meet up soon’ message to that person who you just never seem to have time to meet up with, it’s a great way to spend 5 minutes of your daily commute. It can be both productive and destructive but I think we’d all miss the feeling that you get after a good catch up with an old friend that Facebook allows us to do so easily.
My Content – The latest news and gossip. Much as sites like www.thetimes.co.uk, www.dailymail.co.uk and www.bbc.co.uk are great for checking out the latest news, but sometimes the best articles are the ones shared by our friends. Stories that might be on page 35 of a newspaper won’t be on the home page of the sites, but may be most interesting to us because of the relevant content. I’m personally always sending links to my friends via Whatsapp or Facebook when I find something funny or relevant to that person. Social media is the easiest and simplest way of transferring this information so they can read it wherever, whenever they have the time.
So – given that I use Facebook for my cloud storage, my calendar, my communication and my content consumption without even realising – its little wonder that social media is so effective. In the film The Social Network, Sean Parker says “We lived on farms, then we lived in cities, and now we’re going to live on the internet”. I think we might already be there.