Mirek Wasowicz, Sales Director Eastern Europe, spoke twice at events in Warsaw last month, at AdUniverse and at CCD2014. He presented digital marketing trends, best practices & IgnitionOne’s newest LiveMarketer updates to over 400 professionals. His newest team member, Paulina, responsible for DMS Media, attended the events with him.
adUniverse is an event designed to show the entire ecosystem of interactive advertising, with presentations of the services and tools of the most important players on the Polish market in technology providers. Various providers attended specialising in ad targeting, marketing automation and email marketing platforms, trading desks, representatives of media houses, advertising networks, interactive agencies, etc.
In Poland, despite the economic slowdown, the online advertising industry continues to grow. Starlink media house, in the first half of 2013, observed an increase in online revenue of 7.8 percent. These estimates show that Polish interactive marketing communication channels are in line with global trends. Furthermore, Poland will also gain in importance and marketing budgets spent on interactive advertising from year to year will increase. It is clearly the time to further explore the live interactive advertising world and what technologies are available on the Polish market. The aim of the event was to show the Polish adUniverse online advertising ecosystem. “We hope that the first edition of the conference will present the advertising market as fully as possible, and our participants will become familiar with a large number of advanced tools.”
At CCD2014, Wasowicz specifically showed how you can watch and analyze customer behavior on the website. When a customer visits a company’s website, he is mostly looking for some specific piece of information or product. On the basis of the evidence that is left behind on the network, you can generate customized messages that motivate the customer to contact the call center to close the sale. Wasowicz has already confirmed to CCD2014 in Katowice, Poznan and Gdansk.
We are at various Eastern European events during the year. Please email us at firstname.lastname@example.org if you are interested in meeting us, or having us, at future events.