A Progress Report on the Integration of Digital Marketing

Today, IgnitionOne released its “2013 Integrated Marketing Survey.” The report is meant to serve as a status check to better understand where marketers are in their move toward integrating and simplifying their digital marketing efforts, which challenges they face and where they plan to invest in the coming year and beyond.

In addition, the report answers how much progress has been made toward fully integrating digital marketing, how marketers are leveraging cross-channel attribution, and how marketing and IT teams are working together.

“Moving away from complexity and towards simplicity is something that all marketers strive for, but aren’t all actually doing,” Will Margiloff, IgnitionOne CEO, said. “This report further highlights the need for marketers to break down the silos within their organization and the challenges that they face in centralizing and integrating their digital efforts.”

To download the report, click here.


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