IgnitionOne verified for brand safety under joint IPA-ISBA Brand Safety Initiative

IgnitionOne has today passed brand safety audit and become the first integrated platform to be verified under the IPA-ISBA Brand Safety Initiative.

The Brand Safety Initiative was developed by industry bodies the IPA (Institute of Practitioners in Advertising) and ISBA (Incorporated Society of British Advertisers) after the Digital Trading Standards Group was placed in abeyance earlier this year. The Initiative asks each company to complete a survey of their brand safety practices, to then have their answers independently verified by ABC (Audit Bureau of Circulations).

As part of the Initiative, IgnitionOne are committed to not placing advertising on sites inappropriate to an advertiser’s campaign. We will continue to use a certified content verification technology to protect advertisers and ensure that it is constantly updated and monitored.

The opinion letter from the ABC can be viewed here.

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