Earlier this month, IgnitionOne hosted its second annual Strategic Client Summit in New Orleans, Louisiana.
The Summit brought together top brand and agency marketers to hear from industry experts, as well as share and learn best practices from each other. The discussions were in-depth and very interactive with marketers from brands like Ann Taylor, GM, La Quinta Inns and Suites, Sirius/XM, Las Vegas Sands, Centurylink, IHG, Motel 6, Travel Guard and Extended Stay Hotels sharing ideas and getting info straight from providers including Google, Yahoo!, AOL, Casale, Pubmatic, Datapop and Addthis. In addition the IgnitionOne team moderated discussions on Marketing Automation, Cross-Device Marketing, SEM for Strong Brands, Programmatic Media and the future of the IgnitionOne Digital Marketing Suite platform. A keynote by Terence Kawaja, father of the LUMAscape, also explored the evolution within the digital marketing landscape and how it will impact marketers.
And of course there was a lot of opportunity for fun, including a once-in-a-lifetime experience on the field of the Mercedes-Benz Superdome. The entire dome exterior was colored IgnitionOne Orange for the event and we had the whole stadium to ourselves. Attendees participated in the Manning Football Experience, an on-field football competition where players ran plays, threw passes, kicked field goals and more. Competition was fierce and plenty of cocktails were enjoyed. We wrapped up the evening with a presentation from Habitiat of Humanity of New Orleans and dinner and drinks right on the field.
Of course no trip to New Orleans would be complete with some live music. Later that night our own Edmardo Galli, MD of LATAM, showed off his rock-star skills on stage at a club on Frenchmen Street.
Our strategic client events are a great way to encourage dialogue among brands, giving them the opportunity to experience firsthand the innovative thinking of their peers and to inspire them to take advantage of the latest innovations available within digital marketing. We hope to see you at the 2014 summit!