It’s time for episode #2 of Digital Marketing Speaks – IgnitionOne’s new video series where an outspoken CEO of a leading digital marketing technology company meets with equally outspoken industry luminaries to delve into the latest trend and issues.
IgnitionOne CEO, Will Margiloff, continues his conversation with Rob Norman, Chief Digital Officer at GroupM. In this second episode Will and Rob discuss the challenges of integrating offline and online data in marketing.
When will we see truly integrated offline and online campaigns? How do you value and weight different digital interactions and compare them with offline interactions?
Watch the video and learn more.
Keep tuned for more pieces of this interview in the coming weeks, as well as other interviews. You can also find this and other videos on IgnitionOne’s YouTube channel