IgnitionOne Helps Brands Accelerate Their Online Marketing

IgnitionOne was excited to be part of IAB UK’s flagship event last week, Engage 2013.

IAB Engage IgnitionOne Accelerate Marketing 3


It’s the first time that IgnitionOne has been part of Engage as a supporting sponsor, hosting a virtual racing game as part of their exhibition space. Be the fastest around the track and IgnitionOne would send the winner a PS4 shortly after release in November.

The IgnitionOne team were on-site during the day, talking about how simple integrated marketing could be using the IgnitionOne suite of product backed by their Audience Engagement Score that helps brand understand who their most valuable customers are and how to reach them individually.

It was a great day, particularly for our competition winner Steven Ray from Starcom Mediavest.

We’ve got some photos from the day below and we hope to see you all there again next year!

In the meantime, if you want more information on how IgnitionOne can help you reach your individual customers in the best possible way, don’t hesitate to email us.

IgnitionOne Takes New Orleans – 2013 Strategic Client Summit

Earlier this month, IgnitionOne hosted its second annual Strategic Client Summit in New Orleans, Louisiana.

The Summit brought together top brand and agency marketers to hear from industry experts, as well as share and learn best practices from each other. The discussions were in-depth and very interactive with marketers from brands like Ann Taylor, GM, La Quinta Inns and Suites, Sirius/XM, Las Vegas Sands, Centurylink, IHG, Motel 6, Travel Guard and Extended Stay Hotels sharing ideas and getting info straight from providers including Google, Yahoo!, AOL, Casale, Pubmatic, Datapop and Addthis. In addition the IgnitionOne team moderated discussions on Marketing Automation, Cross-Device Marketing, SEM for Strong Brands, Programmatic Media and the future of the IgnitionOne Digital Marketing Suite platform. A keynote by Terence Kawaja, father of the LUMAscape, also explored the evolution within the digital marketing landscape and how it will impact marketers.

And of course there was a lot of opportunity for fun, including a once-in-a-lifetime experience on the field of the Mercedes-Benz Superdome. The entire dome exterior was colored IgnitionOne Orange for the event and we had the whole stadium to ourselves. Attendees participated in the Manning Football Experience, an on-field football competition where players ran plays, threw passes, kicked field goals and more. Competition was fierce and plenty of cocktails were enjoyed. We wrapped up the evening with a presentation from Habitiat of Humanity of New Orleans and dinner and drinks right on the field.

Of course no trip to New Orleans would be complete with some live music. Later that night our own Edmardo Galli, MD of LATAM, showed off his rock-star skills on stage at a club on Frenchmen Street.

Our strategic client events are a great way to encourage dialogue among brands, giving them the opportunity to experience firsthand the innovative thinking of their peers and to inspire them to take advantage of the latest innovations available within digital marketing. We hope to see you at the 2014 summit!


Predictive Optimization: Look into the Future for Search and Display Success


Today, Roger Barnette, President of IgnitionOne, hosted a webinar, “Predictive Optimization: Look into the Future for Search and Display Success.” In it, Roger discusses how in the past, marketing strategies were based on one part past data, one part hunch. Over time, marketers have become more proficient in knowing what is and isn’t working  and can use that information to drive budget decisions. However, missing for most marketers is the foresight to know what they should spend and what the results will be. Without this knowledge, marketers are leaving potential revenue dollars on the table.

Using examples from both paid search and programmatic display, Roger illustrates how predictive optimization can not only help marketers drive the greatest return from their budgets, but also automatically optimize bids across a portfolio of keywords and leverage user-level data to deliver the right message to the right consumer at the right cost – every time.

Episode 2 of Digital Marketing Speaks: now live!

Digital Marketing Speaks videos

It’s time for episode #2 of Digital Marketing Speaks – IgnitionOne’s new video series where an outspoken CEO of a leading digital marketing technology company meets with equally outspoken industry luminaries to delve into the latest trend and issues.

IgnitionOne CEO, Will Margiloff, continues his conversation with Rob Norman, Chief Digital Officer at GroupM. In this second episode Will and Rob discuss the challenges of integrating offline and online data in marketing.

When will we see truly integrated offline and online campaigns? How do you value and weight different digital interactions and compare them with offline interactions?

Watch the video and learn more.

Keep tuned for more pieces of this interview in the coming weeks, as well as other interviews. You can also find this and other videos on IgnitionOne’s YouTube channel 

Ignite your marketing for IAB Engage!

IAB Engage 2013 is fast approaching and at IgnitionOne HQ, we’re getting ready to show off our human touch.

This year at IAB Engage, IgnitionOne wants to help you ignite your marketing. We’ll have two IgnitionOne racers all revved up and ready to go. Speed around the lap in the quickest time on the day and you could win a PS4, delivered to your office shortly after its release.

Get ready to accelerate your digital marketing at IAB Engage.

See you there.

Digital Marketing Speaks: New Video Series from IgnitionOne

Digital Marketing Speaks videos

What happens when you put together an outspoken CEO of a leading digital marketing technology company with equally outspoken industry luminaries and delve into the latest trend and issues? You get Digital Marketing Speaks – IgnitionOne’s new video series.

IgnitionOne CEO, Will Margiloff, starts off the series speaking with Rob Norman, Chief Digital Officer at GroupM. In the first episode Will and Rob discuss building technology and dealing with big data.

Should agencies build their own tech? Should they leverage best external technology? How do these things integrate? How do you handle and apply the data involved?

Watch the video and learn more.

Keep tuned for more pieces of this interview in the coming weeks, as well as other interviews. You can also find this and other videos on IgnitionOne’s YouTube channel 

An Up-Close and Personal Look at Dave Ragals, SVP, Client Services

With the digital marketing world evolving at such a fast pace, it’s hard to catch up with IgnitionOne’s SVP of Client Services, Dave Ragals.  In my interview with Dave, we explore his professional role and background, discuss his insights on IgnitionOne creating the new frontier in a space where technology and marketing come together and much more.

Mary Baldwin: What do you do?

Dave Ragals: I oversee our client-facing teams, including the Account Managers, Bid Scientists and Media team.  I’m also responsible for our global SEM offering.  My day to day varies wildly and includes anything from meeting with existing clients to supporting sales efforts to coming up with new solutions for our search product.

MB: How did you get into this field?

DR: My career took me from Broadcast Journalism to Online Journalism (both at CNN) to Online Marketing.  Ultimately, it was building out paid search from scratch for the American Cancer Society that got me hooked.

MB: Looking back, how has the digital marketing industry changed in the last 5 years?

DR: The change has been incredible, focusing more and more on the user, which is why I think IgnitionOne is in the right place.  The rise of data, real-time bidding, profiling — all put the focus squarely on getting the right message to the right user at the right time.  Hey, I think I’ve heard that somewhere before.

MB:  Looking forward, what are your predictions for the digital marketing industry within the next 5 yrs?

DR: I could tell you, but then I’d have to kill you.

MB:  How have digital solutions evolved since you started working with them?

DR: As with most enterprise platforms, a big part of the evolution has revolved around usability.  Of course, a lot of the evolution is driven by the publishers who drive the media.  But the really interesting part is how different providers have developed unique feature sets on top of that.  It’s really about building the better mouse trap.

MB:  What do you enjoy most about working in our industry?

DR: The pace and the excitement.  There are constant opportunities to innovate and solve new challenges.  People often ask me what a typical day is like.  It’s impossible to answer.  No two days are even remotely the same.

MB:  Who is your favorite superhero and why?

DR: Batman, hands-down.  He has no super powers but yet he accomplishes incredible things.  He’s completely human, just a guy dedicated to his cause who doesn’t let anything get in his way.  And he has the most incredible toys.

MB: Favorite author?

DR: I can honestly say I don’t have one, although I’m always reading something.  I read everything by Dennis Lehane and really enjoy Don Winslow.  But I also read a fair amount of non-fiction, usually focused on the first half of the 20th century.

MB: Favorite musician?

DR: That also changes from day to day.  My iPod varies from The Grateful Dead to Green Day, the Beatles to the Beastie Boys, Steve Miller to Surfjan Stevens.

MB: What do you enjoy most about working for IgnitionOne?

DR: I love that every challenge is an opportunity to create something new.  Basic tenets of technology and marketing apply, but outside of that, much of what we’re doing here hasn’t been done before. That’s exciting.