IgnitionOne’s August Industry Digest

Thought Leadership

Agencies & Tech: Better Out than In?
ExchangeWire
July 22, 2013

Will Margiloff, CEO of IgnitionOne, addresses the question of whether agencies and holding companies should build or buy their own advertising platform technologies, or leave that to specialized, independent technologies.

The Beta Debate
DMS.com
July 1, 2013

Denis Burba, Sr. Media Manager & Katherine Wrobleski, Associate Account Manager discuss the pros and cons of marketers partaking in product betas.

Big Data: How Small Steps to Harnessing Big Data Can Lead to Big Rewards
DMS.com
July 8, 2013

Brittany Lutz, Media Manager at IgnitionOne delves into big data, its continued growth and how it continues to grow. She offers marketers advice on how to make the most of the data they have available.

Generation Gap 4.0
DMS.com
July 30, 2013

Kevin Van den Bosch, Client Services Account Supervisor at IgnitionOne in Belgium, discusses privacy concerns, the drastic change in privacy precautions taken by teens, and the emergence of Web 4.0.

 

IgnitionOne in the News

IgnitionOne to Split from Dentsu In Management-Led Buyout
AdAge
July 2, 2013

IgnitionOne Goes Private, Detaches From Dentsu
MediaPost
July 2, 2013

Ignitionone Takes Full Ownership of Company From Dentsu
The Drum
July 2, 2013

IgnitionOne Gets Independence; Anti-Social Amazon
AdExchanger
July 3, 2013

Strong Quarter for Digital Ads Led by Mobile Search and Programmatic Display
AdOps
July 3, 2013

Marketing Technology Firm Ignitionone Spins Off From Its Owner
Internet Retailer
July 3, 2013

Ignitionone Announces Management Buyout from Dentsu
BtoB
July 3, 2013

Dentsu Issues More Shares, Strengthens Financial Base
MediaPost
July 5, 2013

Accounts and People of Note in the Advertising Industry
NY Times
July 7, 2013

Retailers, Travel Brands Spark Up Mobile Strategies
Brafton
July 8, 2013

Advertisers Double Down on Mobile Paid Search
eMarketer
July 12, 2013

Weekly Furniture World Media Note #81 from Lance Hanish-MobileFirst
Furniture World
July 15, 2013

IgnitionOne Announces Management Buyout, Creating Leading Independent Marketing Technology Company
Econsultancy
July 17, 2013

EBay Flexes Advertising Arm, Launches Its Own Digital Agency
Adotas
July 22, 2013

Ignitionone Appoints Simon Haynes UK MD Following Buyout From Dentsu
The Drum
July 24, 2013

Simon Haynes Appointed UK Managing Director At Newly Independent Ignitionone
Econsultancy
July 24, 2013

Facebook’s Mobile-Ad Boom Provides Model to Social Sites
Bloomberg
July 26, 2013

Publicis Omnicom Creates Uncertainty for Brands
MediaPost
July 29, 2013

IgnitionOne Appoints John Ragals COO, Pushes Tech Efforts
MediaPost
July 31, 2013

 

Industry News

CMOs Pessimistic About Achieving Their Goals? Turn To the Data
Adotas
July 1, 2013

A recent report published by the analyst firm Accenture revealed that 40% of CMOs said they are unprepared to meet their marketing objectives, a 5% increase from 2011. The first step for these CMOs in acheiving their objectives is to accept technology, such as marketing automation, which has had a low adoption rate since its introduction to the industry five years ago.

NRF Predicts Cautious Back-to-School Shopper
MediaPost
July 1, 2013

The state of the economy is predicted to affect the shopping habits of 77% of families with kids in school, clearly having potential impact on ecommerce during the second largest shopping season of the year.

The Marketplace Fairness Act: What To Expect From An Internet Sales Tax
Econsultancy
July 3, 2013

Explains the implications of the Internet Sales Tax as it is on its way to becoming codified and standardized, giving states the authority to obligate remote sellers to collect sales tax in the states where transactions occur, applying to retailers with aggregate annual remote sales of at least $1 million.

Back-to-School Ad Campaigns Start Jarringly Early as Marketers Seek Tight Budgets
AdAge
July 8, 2013

Back-to-school spending accounts for $84 billion in sales, making it the second-biggest season for retailers. Typically beginning mid-July, this year’s back-to-school shopping started prior to Independence Day, sending some e-retailers into a frenzy while others told customers to come back later.

The Ill-Defined Problem of Attribution
MediaPost
July 11, 2013

Argues that although algorithms can assist marketers with attributing appropriate credit to channels and predicting future media buys, human nature is “notoriously tough to predict.”

Forrester: $2.1 Trillion Will Go Into IT Spend In 2013; Apps And The U.S. Lead The Charge
Tech Crunch
July 15, 2013

Forrester Research has now released its annual look at the state of IT spend globally, and analysts project that there will be $2.06 trillion invested across software, hardware, and IT services by enterprises and governments in 2013.

 

Search

How to Break Enhanced Campaigns (and Why You Shouldn’t Bother)
ClickZ
July 1, 2013

Offers advice for marketers who are unhappy with Google Enhanced Campaigns and illustrates how to segment smartphone traffic into separate campaigns.

Microsoft Exploring Options with Facebook
MediaPost
July 2, 2013

Bing and Facebook are working toward implementing ad formats on the social site, allowing members to like an ad. In addition, Bing plans to create product listing ads similar to Google’s PLAs as well as launching click-to-call similar to Skype, along with call-tracking tools.

Taking Search Marketing Further? A Look at Remarketing
MediaPost
July 30, 2013

This article illustrates the three factors that are driving the growth of search remarketing, including appealing to visitors who didn’t convert, up-selling/ cross-selling to existing customers and reaching customers within a given time before or after making a purchase.

 

Display

Portable TV: 10% of Video Views Going To Devices
MediaPost
July 1, 2013

Video views to devices in Q1 rose by 19% over the previous quarter alone, now accounting for 10% of all views, according to Ooyala. The company says video growth on tablets (now between 5% and 6% of all views) and smartphones (more than 4%), is on the same curve as last year when their combined total share doubled between Jan. 1 and Dec. 31. In Q1 2012, mobile devices had only a 4% share.

Programmatic Buying Rises, But Display Ads Decline
MediaPost
July 23, 2013

An analyst report cites a rise in programmatic buying continuing to drive the decline in premium display ad sales.

Real-Time Bidding Deserves Real-Time Insights
Adotas
July 23, 2013

Discusses the importance of real-time analytics that support RTB, highlighting the benefits to buyers, publishers and exchanges.

How Big is FBX Anyway?
AdExchanger
July 25, 2013

In light of recent comments made by Sheryl Sandberg, COO of Facebook, regarding FBX being “a very small part of (Facebook’s) business,” this article notes that although that may be true, FBX “remains important for ad tech companies, specifically because marketers remain deeply committed to retargeting potential customers in the Facebook environment.”

 

Social

LinkedIn Ramps Up Content In Pursuit of Ad Dollars
AdAge
July 2, 2013

Traditionally a place for housing resumes, job-seekers and recruiters, LinkedIn is pitching brands and agencies on its transformation into a content-marketing platform, including its pilot test of “sponsored updates,” its rendition of native ads that appear in users’ news feeds.

Twitter Unveils its Ad Retargeting Effort
All Things D
July 3, 2013

The remarketing effort will allow advertisers to upload an aggregate set of cookie IDs to Twitter’s ad system and ask Twitter to match those with the cookies of users who visit the social network.

Facebook Mobile Swells to 41% of its Ad Sales
ADWEEK
July 24, 2013

Facebook mobile ad sales in Q2 beat Wall Street expectations, accounting for 41% of $1.62 billion in total ad sales, whereas in Q1, mobile ads accounted for 30% of ad sales, indicating that Facebook now understands how to engage users via mobile.

 

Mobile

Mobile Retargeting: Some Just Do It Better
Adotas
July 2, 2013

Discusses the growth of mobile remarketing and offers advice for how marketers can make the most of their remarketing strategies.

North America Dominates Tablet Spend in 2013
AdExchange
July 2, 2013

North America will account for 47% of tablet revenue in 2013, according to a new study by ABI Research, followed by Western Europe at 29% and Asia-Pacific at 21%.

More Than Half of America Has a Smartphone
ADWEEK
July 10, 2013

As of May 2013, 56% of US adults own smartphones, up from 46% in February 2012. This infographic also highlights the percentage within each age group who own smartphones, distribution of smartphone ownership according to income, and more.

Mobile Ad Measurement Rules Finalized
MediaPost
July 11, 2013

The mobile Web ad measurement guidelines outline requirements, such as client-side counting for mobile Web ad impressions to increase consistency with computer-based ad measurement and help to reduce discrepancies in mobile impression counts. With these clear guidelines in place, performance and effectiveness of mobile campaigns can be measured more accurately.

Leave a Reply

Your email address will not be published. Required fields are marked *