Attribution, understanding which media exposures assist and contribute to an conversion, when done correctly, can drive valuable and actionable insights for marketers. But every day we speak with marketers who have only dipped their toes into the attribution waters. Some practice last-click while others engage in multi-channel attribution and many of whom do very little to make the information gathered actionable.
Yesterday, Dave Ragals, SVP, Client Services, hosted a webinar, “Attribution: Do You Have What it Takes?” which discussed not only the technical challenges of implementing true cross-channel attribution, but also how to overcome the political challenges associated with the task. Dave demonstrates the huge potential for marketers when they properly attribute credit and automatically optimize against those insights using client case studies and real results.
To view a recording of the webinar, click here.