IgnitionOne is excited to announce a major enhancement to LiveMarketer®, the real-time data visualization tool within the Marketing Automation component of the DMS, which shows individual user-level scores within the purchase funnel on a marketer’s website.
With over 15 individual statistics within its interface, the LiveMarketer® update improves upon the existing product with increased user engagement details and an enhanced user experience.
Key Features include:
- Algorithmic based decision engine to trigger marketing automation actions like email, vouchers, chat, and advertising media
- Fully animated views of user journeys show changes of engagement scores over time; entrance and exit scores over each visit; and changes in product interest over time
- Clear, detailed views of user-level attribution and media channel exposures
- Geographic mappings of all current users on site by interest
Key Benefits include:
- See where each website visitor is within the purchase funnel by product or content category
- See detailing of each website visitor over all cross-channel exposures that led them to the site through real-time visualization
- Look beyond static reports and analytics to get a dynamic visualization of the real-time interest and actions on a marketer’s site