Centralizing Data to Optimize your Marketing

Yesterday, Dave Ragals, SVP Client Services at IgnitionOne, hosted the final in a series of integrated marketing webinars. “Centralizing Data to Optimize your Marketing” helps marketers by illustrating the steps needed to be taken to look past big data to truly actionable insights. In the webinar, Ragals asserts that by centralizing data, a single repository for all of a marketer’s information allows them to actually obtain a clear picture of their users, how they interact with marketing efforts, conclude what is successful and then automate optimizations accordingly.

In the session, marketers learn how disparate data sets created by un-integrated point solutions cause overlapping and contradictory insights and how centralized data and cross-channel attribution are the final piece in optimizing media and using user-level data to deliver the right message at the right time.

 

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