In the third of a series of integrated marketing webinars, Filip Lauweres, VP Client Services, IgnitionOne Europe and Stewart Holt, Sales Director, IgnitionOne UK, discuss how digital marketing strategies should convey relevant content and facilitate dialogue with customers through personalization and interaction.
In this webinar, Filip and Stewart cover how active personalization is achieved through behavioral targeting, which enables delivering the right content at the right time to the right audience. Coupled with engagement optimization, a combination of conversion metrics and behavioral analysis of a visitor, marketers are better equipped with true insights on how to attribute credit across channels before making a decision. All of this means higher customer engagement and more conversions.
To learn more about these and more integrated marketing insights and best practices, click here to download the Integrated Marketing Playbook.