In the Q1 2013 Report, IgnitionOne reveals that paid search spend for tablets (112%) and smartphones (113%) are up YoY. Tablet users were also shown to have been responsible for the greatest increase in usage of the two mobile device types. The report indicates that Yahoo! Bing has maintained its upward climb in market share gain. Despite a flat January, paid search spend accelerated through February and March. Programmatic display experienced a 55% increase YoY, defying the traditional claim that media bought programmatically is “low cost and low quality.”
“Not only are users engaging with more ads on mobile devices, they are also spending more time on marketers’ websites when they do” said Roger Barnette, President of IgnitionOne. “This creates both opportunities and challenges as marketers adjust to the changing landscape.”
To read a more in-depth rendition of the above and more about the digital marketing trends and conclusions of Q1, click here.