From Data to Insights: Leveraging User-Level Data

Yesterday, Roger Barnette, President of IgnitionOne, hosted a webinar, “From Data to Insights: Leveraging User-Level Data.” In his session, Roger addressed how marketers face a constant influx of data from all facets of their media and advertising efforts, where additional data only drives further complexity rather than helping to create actionable insights.

Roger supplied insights and guidelines for marketers to look past the Siren’s song of Big Data to the truly actionable user-level data. He also shed light on the way consumers are interacting with marketers’ media and engaging with their website and how to then use those insights to deliver relevant and tailored messaging, optimize bidding, and deliver customized landing pages, ad creative and more.

Watch the video to learn more.

 

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