IgnitionOne’s December Industry Digest

This is the most recent issue of the IgnitionOne Industry Digest, created to keep you up-to-date on the latest industry insights and company news.

IgnitionOne News

OMMA Display at Advertising Week Day 2
OMMA
November, 2012

Dave Ragals, SVP of Client Solutions at IgnitionOne, speaks on the OMMA Panel, “Data Out: Solving the Attribution Conundrum.” Fast forward to minute 40.

IgnitionOne’s Mid Q4 Advertising Report
IgnitionOne
November, 2012

IgnitionOne published the Mid Q4 Advertising Report, which exemplified an upward growth trend in online purchasing on Black Friday and Cyber Monday and verified that the retail experience, from early-stage researching to conversion, is moving toward digital. What’s more, mobile is in the limelight as advertisers recognize the importance of smartphones and tablets in holiday shopping habits by enhancing paid search spend on smart phones by 307% and by 237% on tablets.

Michael Stephanblome Appointed Managing Director of IgnitionOne
IgnitionOne
November, 2012

IgnitionOne appointed Michael Stephanblome as UK managing director, following the integration of AdJug into the IgnitionOne platform.

IgnitionOne Adds Facebook Exchange to the Digital Marketing Suite
IgnitionOne
November 8, 2012

IgnitionOne announced the addition of the Facebook Exchange to the Digital Marketing Suite in early November. This new functionality expands the integrated cross-channel capabilities of the DMS, the industry-leading digital marketing solution that centralizes marketing efforts into a single platform.

Looking Beyond the Click – Closing the Conversion Webinar
IgnitionOne
November 12, 2012

Dave Ragals, SVP of Client Solutions at IgnitionOne, conducted a webinar that centered on how digital marketing does not end with the click-through of an ad. Click here to watch.

Case Study: Driving Amazing Results by Tearing Down Marketing Silos, Chris Knoch, IgnitionOne
PhoCusWright
November 14, 2012

Chris Knoch, VP of Strategic Solutions at IgnitionOne, identifies how to improve digital marketing efforts by looking at the sequence of exposures as well as engagement data to create a better-aligned media mix. This session highlights the accomplishments of a well-established travel brand.

Infographic: Holiday Shopping Goes Digital
IgnitionOne
November 15, 2012

IgnitionOne looks at how e-commerce has taken over holiday shopping in a fun infographic.

Forrester Report: The Best PPC Bid Management Providers
Search Engine Land
November 20, 2012

IgnitionOne, named “strong performer,” was credited with customizable workflow and support for a wide range of biddable ad types in the Forrester Wave.

DMS.com Posts

Personas: Give your Campaign a Face, by Mathieu Bernimont, Quality Analyst, IgnitionOne
DMS.com
November 2, 2012

Mathieu explains how the Personas method provides marketers with a more precise and realistic vision of their typical users that can then be used to optimize marketing to their target audience.

Bring Colour to Your Campaigns, by Rachel Young, Marketing Coordinator, EU
DMS.com
November 6, 2012

Rachel describes the influence and affect that different colors can have on a marketer’s advertising campaigns, website or pop-in.

Four Things for Digital Marketers to be Thankful For, by Joe LaSala, Marketing Director
DMS.com
November 20, 2012

Joe discloses four things that he is grateful for in the spirit of Thanksgiving.

Reflections from a Site Optimization Veteran, by Dominique Rolin, Senior Onsite Developer at IgnitionOne, EU
DMS.com
November 27, 2012

Dominique describes her last four years working with IgnitionOne, the accomplishments of the onsite team and expectations for the future.

Written by Our Very Own

Opinion: Bringing the Traditional Sales Approach Online, by Stewart Holt, Sales Director, IgnitionOne UK
NMA
November 5, 2012

Stewart Holt compares conversion optimization to a suit salesman that understands when and how to approach a shopper in order to maximize the chances of conversion.

The Road to Success is Driven by More than Technology, by Dominique Gramatte, Head of Client Services, IgnitionOne UK
Figaro Digital
November 5, 2012

Dominic Gramatte explains how to bring your digital strategy up to speed.

The Search Marketer’s Guide to Facebook Exchange (aka FBX), Part 1, by Chris Knoch, VP of Strategic Solutions, IgnitionOne
FBPPC
November 8, 2012

Chris provides a search/ performance marketer’s guide to the Facebook Exchange.

Search is But One Tool in your Marketing Toolbox, by Roger Barnette
MediaPost
November 13, 2012

The MediaPost byline by Roger Barnette, President of Ignitionone, explores some of the shortcoming of search, such as creating a need and rekindling existing relationships.

‘The Future’s Bright, The Future’s ‘Kombinowac’,’ by Stephan van den Bremer, European MD & Mirek Wasowicz, Sales Director, Central & Eastern Europe, IgnitionOne
MediaPost
November 14, 2012

Stephan van den Bremer, European Managing Director and Mirek Wasowicz, Sales Director, Central and Eastern Europe explains why Poland is good for business upon the announcement that IgnitionOne had opened an office in Warsaw.

IgnitionOne in the News

Hurricane Sandy Impacts Online Marketing, Mobile Budgets
MediaPost
November 1, 2012

Roger Barnette, President of IgnitionOne, responds to the impact of Hurricane Sandy on paid search.

Ad Wreck: VC-Backed Ad Tech Firms Have Arguably Inflicted One Big Mess on Digital Advertising
AdWeek
November 6, 2012

Will Margiloff, CEO of IgnitionOne, comments on the fragmentation of the ad tech industry and the need for simplicity in the space.

IgnitionOne Adds Facebook Exchange Support
MediaPost
November 8, 2012

MediaPost announces IgnitionOne’s addition of the Facebook Exchange to the DMS.

Facebook Exchange Expands with IgnitionOne and Growth Outside US
Inside Facebook
November 9, 2012

Discusses IgnitionOne’s support of the Facebook Exchange in the DMS.

New MD Brings eBay and Gumtree Smarts to IgnitionOne
Social Media Influence
November 13, 2012

Covers the AdJug merge and Michael Stephanblome’s promotion.

giffgaff Case Study
Figaro Digital
November, 2012

Showcases the IgnitionOne giffgaff case study.

Should We Kill Last Click for Good? 
Media Contacts
November, 2012

Ollie Bath is featured (second guest to appear) and speaks to consolidation as a solution to fallacies of last click attribution.

Industry Insights

Social

Facebook to Help Brands Track Ad-Driven Sales
AdWeek
November 16, 2012

Facebook will be rolling out a conversion measurement tool specifically engineered for direct-response marketers that will not only show companies how their Facebook ads drove actions on their own sites but also use that conversion data to inform future ad buys and will unlock the path to conversion from a Facebook ad.

Retail Tweets Lift Online Sales
AdWeek
November 20, 2012

According to a 75-day study released by Twitter, the social media users who saw either an organic or paid retail tweet purchased online at a 39% clip, per the firms’ study, beating the 27% of overall Internet users who bought something.

Social Media Ads Go ‘Native,’ Will Hit $9.2B by 2016
AdWeek
November 26, 2012

A report released by BIA/ Kelsey claimed that spend on paid social media advertising will increase from $4.6B this year to $9.2B in 2016. It also predicted that native ads will total $1.53B this year and are expected to grow to $3.85B by 2016.

Mobile

Mobile Is Key To Cross-Media Marketing Strategy
MediaPost
November 7, 2012

Forrester released a method for benchmarking a company’s “mobile maturity,” as campaign budgets continue to rise. The guidelines are intended to help marketers understand different growth stages, and determine budgets to create a cross-media strategy. The research indicated that advertisers will spend $77 billion on interactive marketing by 2016, similar to the amount today spent on television.

Data Points: The Eyes Have It
AdWeek
November 21, 2012

An infographic that visualizes an eye-track test conducted by Poynter on 36 people during the summer of 2012. The organization identified interesting behaviors that have implications for publishers seeking to increase time spent with their apps.

Holiday Shopping

Ecommerce Stats: the Importance of Returning Customers
Econsultancy
November 9, 2012

This article evaluates the importance of the returning customer to e-commerce sites and weighs in on how online retailers are preparing to entice consumers to coming back to their site.

Google Upgrades Shopping, Maps Ahead of Holidays
AdWeek
November 13, 2012

Google announced Shortlists, which lets users bookmark and compare products featured on Google Shopping and additional sites and share those lists with others who can then add or comment on existing products on the list. Users will also be able to view any promotions associated with a product. The company has also plotted over 10,000 indoor maps where users can zoom in to discover where certain sections are within the brick-and-mortar.

AdWeek Cyber Monday Review
AdWeek
November 26, 2012

A recap of what happened on Cyber Monday 2012.

Cyber Monday Search, Sales Rise, Along with Cost per Clicks
MediaPost
November 26, 2012

Search stats and facts around Cyber Monday, including the number one retailer on Google’s search engine, top ten Google search queries and a breakdown of mobile performers.

Four Things Holiday-Shopping Kickoff Tell Us about the Economy, Consumer Habits
AdAge
November 26, 2012

Retailers are nervous about the economy; consumers could care less about the ‘fiscal cliff;’ online shopping has lost any perceived stigma; and holidays are no longer sacred.

Cyber Monday Ranks As Biggest Online Spending Day Ever
MarketingCharts
November 28, 2012

Up 17% from last year, Americans spent $1.465 billion on Cyber Monday, according to comScore. From November 1-26, Americans have spent more than $16 billion online, representing a 16% growth from the same period last year.

Search

Spiffing Up Your Search Results Page
Inside Search
November 6, 2012

Google announced that they rolled out a new desktop search results page, with “a bit more breathing room, and more focus on the answers you’re looking for.”

Google Shopping’s Transition to Pay-for-Play Expands Internationally, Search Results to Change by February 13
Tech Crunch
November 13, 2012

Google Shopping is expanding to U.K., Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland beginning February 13, 2013.

Will Yahoo, Facebook Consider a Search Alliance? 
MediaPost
November 19, 2012

Contradictory reports question whether Yahoo and Facebook are working toward a partnership.

Display

Real-Time Bidding Soars, Display Ads to Hit $15 Billion
MediaPost
November 14, 2012

eMarketer estimates that RTB will account for 13% of all US display ad spending this year which is more than 3 times what it was two years ago at $1.9 billion.

What’s Next for Mobile Display Ads?
Guardian
November 19, 2012

A panel at the Guardian Mobile Business Summit discussed mobile display ads in the UK and the direction the industry is heading.

Meal-Time Displaces Real-Time: Thanksgiving Analysis Shows RTB Cost Soaring As Volume Crashes
MediaPost
November 26, 2012

Over Thanksgiving weekend, RTB volume crashed as the supply of online ad impressions plummeted due to holiday usage patterns. The result was a spike in the average prices paid by advertisers bidding on inventory during Thanksgiving week.

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