Infographic: Holiday Shopping Goes Digital

Digital marketing for retailers has never been more important. IgnitionOne looks at how e-commerce has taken over holiday shopping in a fun infographic. Click through to get the full image:

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Thanksgiving Day Weekend

  • Grew 16% YoY
  • 226 million consumers visited stores and shopped online, up from 212 million in 2010
  • The average shopper spent $398.62

Black Friday

  • Online sales up 24.3% YoY at $816 million
  • Online and offline sales grew 39.3% YoY at $11.4 billion
  • 17.37% of shoppers visited retailers’ sites
  • 128% increase YoY in paid search, making Black Friday 2011 the most ever spent on paid search
  • Mobile traffic increased to 14.3% in 2011 compared to 5.6% in 2010
  • Shoppers made 9.8% of their online purchases from mobile devices, up from 3.2% in 2010

Cyber Monday

  • Cyber Monday sales up 33% from 2010
  • 10.8% used a mobile device to visit a retailer’s site on Cyber Monday, up from 3.9% in 2010
  • Mobile sales were up, reaching 6.6% on Cyber Monday vs. 2.3% in 2010
  • Social discussions leading up to Cyber Monday increased 115% YoY
  • Cyber Monday 2011 was the heaviest online shopping day in history at $1.25 billion
  • Half of the dollars spent online at U.S. Web sites originated from work computers

Looking toward 2012

  • 16% of consumers will shop on mobile devices this year, up from 13% in 2011
  • Web shoppers who plan to visit stores dropped from 48% to 46%
  • The average consumer who shops online will make 6% of their holiday purchases from a mobile phone, 62% online and 32% in stores

Graphs:

  • Cyber Monday – 2008: $834M; 2009: $887M; 2010: $1.02B; 2011: 1.25B
  • Black Friday total sales – 2008: $41B; 2009: $41.2B; 2010: $45B; 2011: 52.5B

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