IgnitionOne announced the addition of Facebook Exchange within its Digital Marketing Suite (DMS). This new functionality expands the integrated cross-channel capabilities of the DMS, the industry-leading digital marketing solution that centralizes marketing efforts into a single platform.
Including Facebook Exchange in a marketing strategy is ideal for marketers looking to expand the reach of their remarketing and audience targeted advertising to Facebook’s huge user base. Access to real-time bidding through the Facebook Exchange enhances marketers’ ability to present relevant Facebook ads based on first-party intent data.
- Real Time Bidding allows marketers to bid only on impressions that meet key campaign criteria
- Smart bidding logic to adjust bids based on various inputs including IgnitionOne’s proprietary Engagement Score
- Target users based on custom interest segments generated during a users visit to a marketer’s site
- Additional capabilities, including: frequency caps, geo targeting, user recency targeting, day-part and day of week targeting
“Adding access to the Facebook Exchange into the Digital Marketing Suite, enhances our clients ability to leverage a wealth of intent data across a new inventory source ,” said Will Margiloff, CEO of IgnitionOne. “The corresponding result is an exceedingly efficient way for advertisers to expand their direct-response campaigns in conjunction with their existing Facebook advertising strategies.”
Facebook Exchange support is backed by IgnitionOne’s powerful best-in-class DSP capabilities, one aspect of the IgnitionOne’s integrated Digital Marketing Suite that helps marketers spend smarter, work easier and improve performance. These solutions help marketers manage and optimize paid and natural search, display and Facebook advertising, supported by cross-channel attribution alongside site optimization capabilities that present the right message at the right time to website visitors. IgnitionOne is part of Facebook’s Preferred Marketing Developer (PMD) program for Ads.
Complimenting this announcement, IgnitionOne will also be offering a free webinar on November 28th at 2pm. Chris Knoch, VP Strategic Solutions and Benny Pang, Associate Director, Product, will discuss the opportunities that the Facebook Exchange offers marketers and how they can gain efficiencies by aligning with their existing buying methods. Attendees will learn how Facebook Exchange can best be used in conjunction with existing Facebook advertising strategy to achieve objectives from awareness to conversion. Click here to register now.