IgnitionOne announced today the opening of its Brazilian operations, based in São Paulo. Edmardo Galli has been appointed as the managing director. The new office is already live with a base of large clients.
Galli, one of the pioneers of digital marketing in Latin America, is perhaps best known in marketing circles for successfully launching 10’ Interactive (10’ Minutos) in 1996, one of the first digital agencies in the Brazilian marketplace. After building his agency into one of the market leaders, he sold it to Ogilvy & Mather and the shop became Ogilvy Interactive in Brazil.
IgnitionOne is excited about being a part of such a vibrant market experiencing unprecedented growth. There is an opportunity to innovate within digital marketing in Brazil and IgnitionOne will be an important player in this process. This office will be the center of efforts to expand the company’s presence in South America and the rapidly growing Brazilian marketplace.
This announcement coincides with CEO Will Margiloff speaking on Integrated Digital Marketing at Digital Age 2.0, a digital marketing conference in São Paulo.