The IgnitionOne team worked with Econsultancy this year to be included in their 2012 PPC Bid Management Technology Buyer’s Guide. This buyer’s guide is a valuable tool for those interested in the global market for paid search bid management technology. The report contains a detailed analysis of market trends and guidance about how to select the right technology. The guide is relevant for marketers based in the UK and US, as well as those in other parts of the world. It also includes trends in the marketplace, as well as an assessment of the sector’s strengths, weaknesses, opportunities and threats. Topics covered include:
- Integration with social media APIs and other types of biddable media
- Mobile bolsters further growth in paid search
- Integration of marketing channels leads to focus on attribution
- Real-time bidding provides new opportunities for search marketers
We are very proud of how IgnitionOne’s offerings and solutions were very well received and are honored to be figured prominently.
This report would normally cost marketers $400, but through our partnership with Econsultancy, we have made it available to you through our website: http://www.ignitionone.com/en/research/econsultancy-ppc-bid-management-technology-buyers-guide