This past week IgnitionOne hosted a joint webinar with Facebook and Expion on the Power of Social Advertising. The feedback we received was very positive and we wanted to share the video of the session with you.
With 901 million users, Facebook is an audience that no marketer should ignore. Your customers and their friends are on Facebook right now and your brand should be part of the conversation. But how do you turn conversations into opportunities to spread your brand messages? Because of its social and viral nature, Facebook has a unique ability to help brands leverage this community engagement through ad units such as Sponsored Stories. By using the assets of earned media and turning them into powerful paid media, advertisers can achieve ampflication of their brand message.
In this session learn:
- How to best take advantage of Facebook advertising
- What tools are available to automate and leverage popular and positive posts
- Best practices for timing and optimizing Sponsored Stories
Speaking at this webinar:
- Adam Gerston, Partner Manager, Preferred Marketing Developers program at Facebook
- James Yancey, VP of Global Strategy at IgnitionOne
- Zena Weist, VP of Strategy, Expion