A popular luxury hotels and holidays site has become the latest to join an increasing trend of businesses bringing all digital marketing channels under one roof in order to analyse cross-channel attribution.
LONDON – June 18, 2012 – Secretescapes.com, the UK based members-only luxury travel company, has recently chosen to work with IgnitionOne, the global leader in digital marketing solutions, in order to manage and optimise all digital marketing channels (search, social and display). The luxury travel website had previously been managing its media spend through a number of fragmented technologies and programs and wanted a more consolidated cross-channel solution.
Secret Escapes is an online travel club offering cut-price rates on four and five-star boutique and luxury hotels and holidays worldwide. Launched at the beginning of 2011, its website now has more than a million members.
“We’ve seen such excitement from customers for our products across so many channels that unpicking it all manually became unfeasible, which is why IgnitionOne’s automated technology appealed. Not only will it ensure customers get the best possible experience onsite by getting the right content at the right time, but we will also be able to analyse overall ROI more efficiently and effectively on one platform“, said Tom Valentine, Founder and Managing Director of Secret Escapes.
“Secret Escapes is one of a growing number of companies choosing to look at the efficiency of their digital marketing across all channels. Our technology and client support enables them to have a fully attributed view of their online advertising; giving them crucial insight into how the different digital channels work together. ” said Ollie Bath, Head of Client Solutions Europe for IgnitionOne.