IgnitionOne’s June Industry Digest

Every month, we round up some of the most relevant pieces of industry news, as well as our own company highlights, in a single, convenient place. IgnitionOne knows that the digital space moves at a rapid pace, so we aim to provide a selection of news that touches on all of the most important topics to help you fuel your digital marketing decisions.

Company Highlights

Attribution: How Organizational Structures Fit
MediaPost
April 30, 2012

Roger Barnette, President of IgnitionOne, discusses that marketers are being kept from gaining an integrated marketing channel and capitalizing on attribution.

Attribution: IgnitionOne Gives Marketers Another View
MediaPost
April 30, 2012

An in-depth overview of new Digital Marketing Suite functions that allows marketers to compare multiple attribution profiles from the Analytics section of the tool.

The Engagement Yardstick: What Should Marketers Look for From Online Measurement Tools?
The Drum
May 1, 2012

Ollie Bath, Head of Client Solutions for IgnitionOne UK, discusses the benefits of Engagement Optimization in his byline.

Take Attribution for a Test-Drive Using a Secondary Profile
MediaPost
May 10, 2012

Dave Ragals discusses the benefits of attribution and covers examples of areas to test, such as partial credit, exposure sequence/ latency, look-back and weighting.

DataPop Creative Ad Platform Driving 40% Average Increases in Sales for Marketers’ Online Ads
MarketWire
May 10, 2012

IgnitionOne offers praise to DataPop’s creative optimization solution as bringing a unique set of capabilities to our customer base.

Attribution Challenges Business Objectives
Search Engine Watch
May 10, 2012

IgnitionOne is mentioned for having released new DMS features that enable marketers to compare multiple attribution profiles, showing credit attributable to media, such as display, search, video and social ads.

How to Turn Your Inventory Into a Valuable Commodity
MediaPost
May 10, 2012

Makes mention of IgnitionOne’s Q3 2011 Report, noting a supply-and-demand imbalance in digital advertising.

Paid Search: the True All Round Performer
The Drum
May 11, 2012

IgnitionOne is noted for its attribution modeling technologies having a positive influence on search by providing insight into the wider media marketing mix, which also aids in optimizing media spend.

Google’s Motorola Deal Could Up Ad Inventory
MediaPost
May 22, 2012

Roger Barnette, President of IgnitionOne, notes that for marketers and advertisers, the closer integration between platform and device should drive scalable and innovative advertising opportunities.

The American Business Awards Announce Finalists in Marketing Category
American Business Awards
May, 2012

Extended Stay Hotels’ Integrated Online Marketing Campaign, conducted by IgnitionOne, is a finalist for the 2012 Online Marketing Campaign of Year for the American Business Awards.

Industry Insights

Predictions from the First Internet Bust and What They Tell Us about Digital Marketing Now
Fast Company
May, 2012

GM O’Connell looks back on predictions made in 2002 about how the Internet would impact people and brands. He looks back at those predictions and assesses his accuracy.

Mighty Mobile Infographic
Culture Label
May, 2012

An infographic by CultureLabel.com that explores why mobile is a channel that companies, especially ecommerce, must now make an integral part of their business.

New Online Ad Forecast: 12% Growth for 2012
MediaPost
May 1, 2012

Encouraged by the increase in smartphone and tablet usage, advertisers are beginning to embrace all mobile formats. MagnaGlobal anticipates spending on Internet media to grow by 12.2% this year.

Mobile Devices Gain as Shopping Tools
MediaPost
May 3, 2012

A Nieslen study found that 79% of US smartphone and tablet owners have used their devices for shopping related activities. Where mobile devices are preferred to locate a store, tablet owners are more likely to make purchases on their devices.

Is Your Traffic Mix Efficient?
ClickZ
May 4, 2012

Analyzing a website’s traffic mix does not convey much about your marketing efficiency. Rather, a company should consider their visitor mix as a starting point to optimize how to generate traffic, and then the underlying motivation for conversion.

Why CMOs Need to Experiment
DIGIDAY
May 8, 2012

Steven Cook, brand marketer and CMO of live-music firm Fankix.com speaks to Digiday about why the number of Facebook fans doesn’t make the brand, why brands need to experiment, and why the hunt for social media ROI is beside the point.

Shopper Marketing: Mobile Up, Daily Deals Struggling
MediaPost
May 8, 2012

Although digital has fundamentally altered the way people shop, a Forrester study finds that 17 digital tools most used in shopping are struggling to earn their share of spending, such as QR codes and daily deal sites. Dividing the tools into four different tiers, Forrester assesses technologies in their infancy, survival mode, growth phase and those having earned a place in the shopper marketing toolkit.

Marketers Still Baffled, Suspicious of Agency Trading Desks
AdAge
May 9, 2012

Digital media buying platforms are still being faced with skepticism in light of issues associated with them, including transparency, kickbacks and agency self-dealing. However, Forrester Research analyst Joanna O’Connell said they, or something like them, will ultimately become the predominant way that digital and some other media, such as addressable TV, are bought and sold.

Google, Alert: Bing Wants “to Model Every Object on the Planet,” Reinvent Search
Fast Company
May 10, 2012

Bing believes that the approach of ranking and indexing pages is no longer sufficient and has revamped its front end in an effort to make search results more useful for users. Rather than indexing text, Bing is “trying to associate data that exists on the web in all forms with the physical object that spawned it in the first place.”

Online Sales per User Continue to Climb in North America
eMarketer
May 10, 2012

Since 2009, the average amount that US internet users spent annually shopping online has increased $100 per year, and in 2012, GroupM estimates that the average B2C ecommerce spending per user in Canada and the US will break the $1,000 threshold.

Social Media Ad Spending to Reach $9.8 Billion
ClickZ
May 15, 2012

According to BIA/Kelsey’s U.S. Local Media Forecast, social media advertising revenues in the United States will grow from $3.8 billion in 2011 to $9.8 billion in 2016, representing a compound annual growth rate of 21%.

Think Global, Act Global: How Big Brands are Taking Facebook Marketing to the Next Level
Holy Kaw
May 16, 2012

Big brands on Facebook capture a more global audience, as is evidenced by this infographic.

What’s the Biggest Myth About Online Advertising?
DIGIDAY
May 25, 2012

Digiday asked industry leaders what they felt were the biggest myths in online advertising. The results included comments on the worth of banners and clicks, apprehension of new native advertising, and questions about the relationship of digital and traditional media.

Google: Search Activity Rising Following Revamp
Wall Street Journal
May 29, 2012

Google has introduced a new feature that allows people doing web searches to see a big box of information and photos related to the queries, drawing information from sites such as Wikipedia, music and movie catalogues, and more. The semantic search revamp has enticed people to search more.

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