Thank you to everyone who attended the “Overcoming Attribution Excuses” webinars this
week. IgnitionOne believes attribution is a core part of the integrated marketing process and if used properly can help you better optimize your media across all channels.
And while the majority of marketers are still using a last-click model, this is the least effective method. In the webinar we discussed strategies for overcoming the objections in your organization in order to implement and test advanced models and move away from last click.If you missed the webinar, you are in luck – we have recorded the session and have it available for you here: