IgnitionOne’s work for Lafayette 148 was recognized last night by the American Business Awards as a Bronze prize winner for “Online Marketing Campaign of the Year.” The award, otherwise known as a “Stevie”, was created to honor and generate public...
IgnitionOne in the News You Don’t Need to Search Far for Fun on Amelia Island MediaPost May 1, 2013 An article that details the events of a Search Inside Summit on Amelia Island, as well as a brief history of the meetings, mentions Roger Barne...
By Will Perkins, Director, Client Services It took some time for the baseball world to accept the forward thinking Bill James. His work in advanced statistics, now known as sabermetrics, attempts to quantify all aspects of baseball to determine ...
On June 19, IgnitionOne will be hosting a webinar "Attribution: Do You Have What it Takes?" that discusses attribution and how understanding which media exposures assist and contribute to a conversion, as well as how attributing credit appropriate...
By Alice Travers, Client Solutions Executive, IgnitionOne UK I’ve been reading a lot about epic fails recently. You have to admit… sometimes people want to hear about failure, whether it’s to make themselves feel better or just to gain some valu...
Ecommerce sales in the UK are driving higher, as overall retail sales in the country remain relatively flat. While sales made on computers and desktops continue to rise robustly, outlays for purchases made via mobile devices are growing...
Facebook has sped up efforts to monetize the site, with many ad opportunities for marketers. Research finds wide variation in the effectiveness and cost of these ads, with even costs per “like” varying by industry.
Sponsorships are a broad category of ad in which brands endorse socially shareable content in a variety of digital formats. The ad type has become hot of late, and spending will keep rising by double-digit rates through 2016.
Digital ad spending will continue rising in the Asia-Pacific region, driven especially by increases in China, already the biggest regional spender. Total media outlays, though, will slow down considerably to a near flat rate.
Brazil’s sizeable mobile and financial services industries are joining efforts to push out numerous mobile payment initiatives. Even as mobile uptake, credit card usage and consumer interest lay the foundation, however, many retailers remain wary.
Every year PPC marketers hope to make the list. I’m so proud of my mentor, partner, and friend John Rampton. This year marks the second time he made the list of the top 25 most influential experts in 2013!
The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart of the day titled, Time Spent Watching Video On Mobile Devices Has Doubled In The Last Year.
When I heard the news, I wasn’t one bit surprised. Facebook advertising is not only a strategy that I love, but it’s a cakewalk when compared to other advertising mediums: Google PPC re wondering, Google reached this statistic way back in 2007.
When it comes to creating website content, why not learn from the copywriting masters? Before there was David Ogilvy, there was Bruce Barton (1886 – 1967), next-door neighbor to a young Ernest Hemingway in Oak Park, Illinois.
I had a client approach me about a year ago about to help him find new marketing methods to sell his evaluation services to classic car collectors. Even though this individual had a semi popular website that was taking a thousand or more unique...
Google has released an update to Adwords, more specifically sitelink extensions. There is now the opportunity to describe your sitelinks with an extra 70 characters. It’s basically like having ads within an ad.
Almost every business owner understands the importance of having a website that looks professional and up-to-date. However, many businesses are still behind the curve when it comes to having a professional Google+ page.
Don Scales, iCrossing CEO, is leaving the company effective immediately, and will be replaced by Brian Powley, who currently serves as North American president of the New York-based digital agency. Scales will take a buyout, per a source close to...
June 19, 2013 by MarketingCharts staff This year, many marketers’ lead prospecting aims are focused primarily on finding new customers, while relatively few are looking only to retain current or reactivate former customers, according to Chief...
More than 9 in 10 college students claim to use their smartphone, tablet or computer at the same time as they’re watching TV, including 49% who do so every day, according to a study from re:fuel. The study, which finds college students’ Netflix use...
Apple hasn't yet gone into the TV business, but it will soon be selling video ads on televisions.iTunes Radio, Apple’s free streaming music service available due out this fall, will include video advertisements, according to a source briefed on...
SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — Martini Media, a global media and advertising company, shared key findings from its most recent Affluent Online Shopper Index™ research study powered by comScore.
Identifying the Issue with Your PPC Account Have you ever caught yourself staring at data from AdWords, trying to find an explanation to why your conversions dropped x% month over month and y% year over year, and not even knowing where to start...
June 19, 2013 by MarketingCharts staff The biggest change in how small businesses go about their work this year as opposed to 5 years ago is through their use – or increased use – of online marketing tools, according to results from a survey...
If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to “enhanced” campaigns. Google gives account owners the option to make the switch over sooner, but after...